About Us
We are very entrepreneurial in nature and have a passion for technology and innovation that allows us to make our brands better for our seasoned shoppers and customers.
Story
We love creating meaning brands that will have a positive impact on people’s life.
What We Do
At Soffway, we’re cultivating positivity through our portfolio of brands and carefully curated products. Our brands center around creating a positive influence and providing consumer value.
We are dedicated to uplifting the lives of our customers through each of our meaningful products. We’re building brands that spark joy and create a fulfilling, lasting impact on the lives of many.
Our Marketing Approach
Our direct-to-consumer approach, specializing in the eCommerce world, allows us to expand our reach globally. As an online-only retailer, we’re excelling in niche verticals and catering to market demands. Soffway is the smart way to shop.
Strategy
We empower entrepreneurial hearts around the world to start their business with our smart marketing technology and our delightful support.
Value Of Our Customers
Our entrepreneurial nature and intuitive passion transcend into the development of our brands. Through each investment and business decision, the heart of our customers is always in mind.
Customer Connection
Enriching customer experience through our variety of brands remains our top priority. By establishing strong, collaborative relationships with our customers, we believe we can make every shopping experience the best. Through analyzing consumer insights, we strive to improve our product offerings, customer experience, fulfillment accuracy, and pricing mechanisms. At Soffway, we have several initiatives in place to always make it easy for consumers to shop with us.
Partner Recognition
Our commitment to continuous improvement further extends by upholding ethical and social standards for our suppliers and vendors. We aim to promote safe and socially responsible ingredients and business practices through each of our brands.
Our Commitment To Social Justice
We support social justice and work to build good by supporting various social causes including empowering abused women through employment and helping homeless children in Third World countries
Soffway & eCommerce History
The start of Soffway began when Riccardo, one of our founders, became inspired by the rise of eCommerce and online shopping. During this period he began pursuing a master’s in business administration, specializing in international business and eCommerce.
Rick gained experience working with renowned online brands such as Amazon, eBay, Alibaba, and Walmart. During this period, Rick entered the journey of drop shipping for electronic car audio products and portable audio segments. Through his journey, he gained experience in bringing unique products to market.
The official launch of Shopify - Lütke, Lake, and Weinand established a set of tools merchants could leverage to build their own online platforms. Shopify was the first of many to capitalize on the booming online market.
The revolution of eCommerce continues to expand throughout the market, taking the world by storm. Various online platforms were introduced, including the launch of BigCommerce. Established by Eddie Machaalani and Mitchell Harper, BigCommerce was created as a 100% eCommerce platform.
Facebook began placing paid, sponsored stories across its platform. The online marketing campaigns enabled the ability to target large-scale audiences, resulting in extensive revenue.
Soffway established its first official partnered brand, Subwoofer - a one-stop-shop for the latest, high-quality audio equipment.
Soffway introduced its second partnership, IncenseSticks. The creative brand offers a variety of therapeutic products, including hand-rolled incense sticks, essential oils, candles, burners, and diffusers.
Soffway unveiled MoneyClip, a modern take on everyday carry. Built on minimalism and functionality, the brand delivers sleek, durable, and stylish accessories designed to simplify the way people carry cash and cards while complementing their lifestyle.
Soffway launched EagleEyed, its eyewear innovation brand. Combining precision engineering with lightweight comfort, EagleEyed offers reading glasses and reverse-lens sunglasses that sharpen focus, enhance depth perception, and bring a new edge to everyday vision.
Soffway continues to expand its portfolio by bringing unique and sustainable products to market. Channeling new, innovative marketing approaches, the company serves the e-commerce industry as the smart way to shop. Looking ahead, Soffway plans to grow its portfolio further with innovative brands such as Neons, Spiced Chai, Car Kits, High Torque, and more.
Design
Our Mission Through Innovation
Our goal at Soffway centers upon building a portfolio of niche brands that cater to every type of shopper. Together, we drive value through innovative technology advancements and focus on creating a lasting impact for all of our consumers.
Expanding Our Reach
Our portfolio of brands exemplifies integrity and transparency. Our promise is to bring smart innovative brands and products to market. By doing so, we’re committing to offering honest and fair prices. At Soffway, we foster brands and products that promote positivity in all aspects
Our Brands
Together, we develop category-defining businesses and brands for all shoppers.
Our niche brands are designed and backed by consumer data and insights. Our technology-enabled D2C model leverages our competitive advantage and value chain efficiency. This model enables us to offer a well-curated set of products, priced at least 25% less when compared to the traditional brands.
Our Team
IDEAS ARE DIME A DOZEN,
PERSISTENCE & EXECUTION ARE PRICELESS!
There Is creative madness in our team We don’t intend to lose it
Current openings
Join the tribe!
Ecom Operations Manager
4+ Years
Wordpress Developer
4+ Years
Ecom Solutions Manager
4+ Years
Digital Marketing Managers
4+ Years
UI UX Engineer
4+ Years
Marketing Interns
1+ Years
SEO Experts
4+ Years
Full Stack Dev - javascript, node, react
4+ Years
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